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The Big Announcement of 2021


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Founders Collaborate to Grow all Three Brands

ENCINITAS, CA SEPTEMBER 17, 2021— JCREW, Inc announced the purchase of Elizabethan Desserts, Inc. with the completion of the transaction set for the end of this month. This will unite three brands native to the San Diego area: California’s Best Catering & Events, which provides food, beverage, service and rentals for weddings, corporate events and private functions; Elizabethan Desserts, which makes fresh baked cakes and other sweet treats for all occasions; and Betty’s Pie Whole Saloon, a local favorite for its line of both sweet and savory pies.

Rick Jones, founder and CEO of JCREW, Inc. commented, “These companies are a great match for each other. Both are focused on serving the highest quality of fresh and delicious foods, creating excellent and unique experiences in both taste and service for the consumer, being great places to work for employees and giving back to their communities. I am very excited to see these brands working together and growing together in San Diego and so happy that Elizabeth will be collaborating with us to make this happen.” Elizabeth Harris is the founder of both Elizabethan Desserts and Betty’s Pie Whole Saloon.

“This transaction is the logical next step in the evolution of the companies I began 20 years ago, and I am thrilled to play a creative role in the larger company as we expand our offerings and explore options for growth,” Harris remarked. “Customers will continue to see a lot of me!”

Currently the combined staff is at 20 employees, about half of whom are full time and the other half part-time, though they are looking to hire more for the holidays. “We will be producing about 4,400 hand crafted pies over the next few months to meet anticipated holiday demand,” Jones said. Hiring additional staff will also allow for expanded hours of operation as well.

JCREW, Inc. launched in 2018 in the Kearny Mesa area, dba California’s Best Catering & Events. Elizabethan Desserts, Inc. originally launched in 2001, continues its operations at 114 N El Camino Real in Encinitas, and is currently closed on Sundays and Mondays.


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